Privacy Policy
Last updated: April 2026 · Pocket Video School (trading as Friction Point Video)
Who We Are
The data controller responsible for your personal data is:
Pocket Video School
Trading as: Friction Point Video
Barnard Close, Bedlington, Northumberland, NE22 6NE
United Kingdom
Email: data@frictionpointvideo.com
Website: www.frictionpointvideo.com
As a sole trader based in the United Kingdom, we are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to handling your personal data responsibly and in compliance with applicable data protection law.
What Data We Collect
We collect the following categories of personal data, depending on how you interact with us:
When you download our free resources or take the Website Friction Score
- First name and email address
- ScoreApp scorecard responses (if you take the Website Friction Score)
When you purchase the Friction Snapshot
- Full name and email address
- Company name and website URL
- Your answers to the audit form questions (what you sell, marketing approach, video usage, biggest challenge)
- Payment information (processed by our payment provider — we do not store card details)
When you purchase other products or services
- Full name, email address, and telephone number
- Business name, website URL, and relevant business information
- Payment information (processed by our payment provider)
- Communications between us by email or other written means
- Any other information you provide in the course of working with us
When you use our interactive videos
- Video interaction data — impressions, plays, play rate, button clicks, and branch selections — collected via the Interactr platform
- Where you submit a form within an interactive video: your name and email address
When you visit our website
- Technical data collected automatically by systeme.io, including IP address, browser type, device type, pages visited, and time on site
- Cookie data as described in Section 8
Why We Collect Your Data and Our Legal Basis
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Delivering purchased digital products (Friction Snapshot, Friction Audit Lite) | Name, email, website URL, form answers | Contract performance |
| Delivering production services and retainer arrangements | Name, email, business details, communications | Contract performance |
| Processing payments | Payment information (via payment processor) | Contract performance |
| Sending the email nurture sequence after downloading free resources or purchasing the Friction Snapshot | Name, email address | Legitimate interest / consent |
| Sending marketing communications about our products and services | Name, email address | Consent (you can unsubscribe at any time) |
| Generating the automated Friction Snapshot report via OpenAI | Website URL, company name, business description, form answers | Contract performance — see Section 5 |
| Improving our products and services | Aggregated usage data and feedback | Legitimate interest |
| Complying with legal obligations | Name, address, financial records | Legal obligation |
| Case study documentation (Friction Fix Case Study clients only) | Name, business details, testimonial, results data | Consent (as agreed in case study agreement) |
How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| Email list subscribers (free resource downloads) | Until you unsubscribe or request deletion |
| Friction Snapshot purchase data and form responses | 3 years from purchase date for financial record-keeping purposes |
| Client records for production services | 6 years from the end of the project or contract (in line with standard UK limitation periods) |
| Retainer client records | 6 years from the end of the retainer arrangement |
| Interactive video interaction data | Retained for the duration of the hosting arrangement and deleted within 30 days of cancellation |
| Website analytics data | As determined by our platform provider (systeme.io) — typically up to 24 months |
| Case study materials (with consent) | Until consent is withdrawn |
The Friction Snapshot and OpenAI Processing
Important: When you purchase the Friction Snapshot, the information you provide — including your website URL, company name, and your answers to the audit form questions — is transmitted to OpenAI's API to generate your automated report. This is a necessary part of how the product works.
OpenAI acts as a data processor on our behalf for this purpose. OpenAI's own terms of service and privacy policy apply to the processing of data by their API. We do not sell or share your data with OpenAI for any purpose other than generating your report.
We do not store the content of your generated report beyond the email delivery. OpenAI's data retention practices for API inputs are governed by their own privacy policy, available at openai.com/privacy.
By purchasing the Friction Snapshot and submitting the audit form, you acknowledge and consent to your data being processed by OpenAI for the purpose of generating your report.
Third Parties We Share Data With
We use a number of third-party services to operate our business. Where these services process your personal data, we ensure that appropriate safeguards are in place. We do not sell your personal data to any third party.
| Third Party | Purpose | Data Shared |
|---|---|---|
| Systeme.io | Website hosting, email marketing, payment processing, forms, and funnel management | Name, email, purchase data, form responses, website behaviour |
| Make.com (Integromat) | Automation connecting our forms, audit system, and email delivery | Name, email, website URL, form responses |
| OpenAI | Generating the automated Friction Snapshot report | Website URL, company name, business description, form answers |
| ScoreApp | Hosting and delivering the Website Friction Score scorecard | Name, email, scorecard responses |
| Interactr | Hosting interactive video content for us and our clients | Video interaction data (impressions, plays, interactions), name and email if submitted via in-video form |
All third-party providers are required to handle your data in compliance with applicable data protection law. Where data is transferred outside the UK or European Economic Area, we ensure that appropriate transfer mechanisms are in place.
Email Marketing
When you download a free resource, take the Website Friction Score, or purchase a product from us, your email address is added to our mailing list and you will receive a sequence of emails related to the product or resource you accessed.
We may also send you occasional emails about our products, services, and relevant content. You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link at the bottom of any email, or by emailing mark@frictionpointvideo.com.
Unsubscribing from marketing emails will not affect transactional emails related to a product or service you have purchased, such as order confirmations or delivery notifications.
Cookies
Our website uses cookies. Cookies are small text files placed on your device when you visit a website. They help the website function correctly and allow us to understand how visitors use the site.
Types of cookies we use:
| Cookie Type | Purpose | Set By |
|---|---|---|
| Essential cookies | Required for the website to function — session management, security, payment processing | Systeme.io |
| Analytics cookies | Help us understand how visitors use our website — pages visited, time on site, traffic sources | Systeme.io |
| Functional cookies | Remember your preferences and provide enhanced features | Systeme.io |
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- The right to access: You can request a copy of the personal data we hold about you.
- The right to rectification: You can ask us to correct any inaccurate or incomplete data we hold about you.
- The right to erasure: You can ask us to delete your personal data in certain circumstances — for example, if we no longer need it for the purpose for which it was collected.
- The right to restrict processing: You can ask us to restrict how we use your data in certain circumstances.
- The right to data portability: Where processing is based on your consent or contract performance, you can ask us to provide your data in a portable format.
- The right to object: You can object to processing based on legitimate interests, including direct marketing.
- The right to withdraw consent: Where processing is based on consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at mark@frictionpointvideo.com. We will respond to your request within one month. We may need to verify your identity before processing your request.
Complaints
If you have a concern about how we handle your personal data, please contact us in the first instance at mark@frictionpointvideo.com. We will do our best to resolve your concern promptly.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be published on this page with the "last updated" date at the top. We will notify active email subscribers of any material changes by email.
We encourage you to review this policy periodically to stay informed about how we protect your data.
Questions About Your Privacy?
We are happy to answer any questions about how we handle your personal data. Please get in touch and we will respond as quickly as possible.
Email: data@frictionpointvideo.com
Post: Pocket Video School (trading as Friction Point Video), Barnard Close, Bedlington, Northumberland, NE22 6NE